Best Product Comparison Tools for E-commerce Due to its’ efficiency in meeting the buyer’s different needs, e-commerce has become a popular way of buying and selling.And an important part of the online buying process is comparison.Comparison gives buyers the ability to make the best choices of products they wish to purchase.Effective comparison was initially hampered by the inconvenience of searching for the hidden compare button.Providing a strategically placed compare button on sites has now made it easier to choose between different products. You can actually make it enjoyable for people to shop online for your products if you configure your site in a way that will make comparison easier and more convenient.Given here are approaches to make this work. Selecting and Comparing The process involved the selection of two or more products then clicking the compare button.The downside with this approach has been the tedious process of actually browsing through the entire list of items to select the items to compare. If the site contains many items one could easily forget to mark the desired items, meaning they had to redo the process all over again.Availing the ‘Select to Compare’ button has made the process simpler.Which means that once you select an item to review, a conspicuous compare button is presented to you, which then takes you to a list of similar products.A pop-up button may also be presented when you click on two or more items to view. Filter and Compare Approach Narrowing down your search of products is made possible by use of filters incorporated into sites.Listing and grouping of products into groups of similar descriptions will make this possible.Applying the appropriate filter will therefore make it easier to compare the selected items. Custom-Made Comparison Pages This approach is not suitable for retail sites which normally stock a range of products from different manufacturers hence rendering comparison pages hectic.It is best suited for sites selling similar products.Such sites usually make a specific product comparison page that allows buyers to make comparison from the onset.The products are then listed and grouped together with regard to similarity of features on the same page.Therefore, the buyer can have an easier time accessing all this information on the same page instead of moving around different pages. Many online selling sites have successfully applied a combination of these approaches to enhance the online shopping experience for their customers. If you want to make it worthwhile for buyers to shop for your product, then you will have to consider one of these approaches.Doing so will guarantee customer satisfaction and a good profit for your business.