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Sebagai sebuah mannequin atau cara, pemasaran viral dilakukan kemudian dan dikembangkan oleh Steve Juvertson dan Tim Draper dari perusahaan modal ventura Draper Fisher Juvertson pada tahun 1996. We suggest an strategy called massive-seed advertising and marketing, which mixes viral-advertising and marketing tools with old style mass media in a way that yields far more predictable results than purely” viral approaches …

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