Technology is changing rapidly. Google rolls out hundreds of algorithm updates every year. Most of them are minor changes. But a few are not. Google’s Mobile First Algorithm which launched in January of this year is an example. It dramatically changed how it ranks websites.
Social media platforms are also constantly changing. Just recently, twitter increased its character length from 140 to 280 characters. LinkedIn was purchased by Microsoft and has changed all its products significantly.
Are you aware of these changes? Are you leveraging them? Success in your digital marketing is dependent on keeping your technology and strategy up to date.
Here are more top digital marketing trends for 2018:
· Augmented Reality (AR)
You need to find new ways to reach out to your prospects and customers. Leveraging Augmented Reality (AR) is becoming more prominent. Apple is due to release an AR/VR headset soon using the same technology. Start thinking now about how you can create AR content and connect with customers in new ways.
· Professional video on demand, is in demand
YouTube has become the second biggest search engine in the world after Google.com. Professional videos are easier than ever to make and can generate interest …