Technology is changing rapidly. Google rolls out hundreds of algorithm updates every year. Most of them are minor changes. But a few are not. Google’s Mobile First Algorithm which launched in January of this year is an example. It dramatically changed how it ranks websites.
Social media platforms are also constantly changing. Just recently, twitter increased its character length from 140 to 280 characters. LinkedIn was purchased by Microsoft and has changed all its products significantly.
Are you aware of these changes? Are you leveraging them? Success in your digital marketing is dependent on keeping your technology and strategy up to date.
Here are more top digital marketing trends for 2018:
· Augmented Reality (AR)
You need to find new ways to reach out to your prospects and customers. Leveraging Augmented Reality (AR) is becoming more prominent. Apple is due to release an AR/VR headset soon using the same technology. Start thinking now about how you can create AR content and connect with customers in new ways.
· Professional video on demand, is in demand
YouTube has become the second biggest search engine in the world after Google.com. Professional videos are easier than ever to make and can generate interest and capture your prospects’ and customers’ attention.
· Influencer Marketing
Endorsement marketing isn’t new but social influencer marketing has changed dramatically. Big brands are now choosing influencers, who offer them best ROI. They are more focused on visible ROI now. This trend has created significant competition among influencers.
· Voice Search now more than ever
As time passes, people have more to do in less time. Remember Google search in 2005 and how much slower it was? Voice search is taking speed to a whole new level. People communicate with voice assistants such as Amazon’s Alexa, Google’s Assistant, Apple’s Siri, chatbots, and others. Are you optimizing your content to make it voice search friendly?
Interested in learning more about how to apply these trends to your business? Download this complete guide about Digital Marketing Trends & Predictions For 2018. This is a guest article by KEO Marketing Inc. Need help with your digital marketing services? KEO Marketing is award-winning digital marketing agency with proven results. Contact KEO Marketing for a free consultation.