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Pemasaran langsung terpadu menurut Ideas of Advertising (Kotler – Gary Armstrong. Being a number one knowledge-pushed agency, we’re enthusiastic about the usage of knowledge for designing the best advertising mix for each client after which in fact optimization in direction of specific ROI metrics.

It is already recognized that boring and unattractive adverts on the net resembling web banners and e-mail spam are outdated and do not even obtain they aim, so corporations has started to develop new creative ways to achieve the client successfully.

Menurut American Advertising Association yang dikutip oleh Kleindl dan Burrow (2005) advertising adalah proses perencanaan dan pelaksanaan dari ide atau pemikiran konsep, harga, promosi dan distribusi. Online advertising adalah segala usaha yang dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media web.